Holey Moley Rocks Safe Diggin’ Video Wins Award at Los Angeles Animation Festival!
Damage Prevention Stakeholders,
Indiana 811 is thrilled to announce that our Holey Moley Rocks Safe Diggin’ animated educational video, created in collaboration with New York-based award-winning animation company Idea Rocket, has won first place in the Commercial PSA category at the Los Angeles Animation Festival. We are honored to receive this prestigious award for our efforts in promoting safe digging practices and raising awareness about the importance of contacting 811 before digging.
The animated video, which showcases a 1950s rocker Holey Moley and his damage prevention jingle, featuring custom lyrics and musical score, creatively conveys crucial safe digging information, making learning about 811 both engaging and memorable for everyone – adults and children alike! This achievement reinforces Indiana 811’s commitment to fostering a culture of safety within our community. This video will live on for years to come and achieve its original purpose – to get “stuck” in the minds of all who hear it, so they remember to contact 811 every time they dig.
The video received buzz across the industry, as well as coverage in the prominent publication Animation World Network via social media and its website in the form of an article in which Indiana 811 Director of Marketing Mary Patricia Kindt was interviewed about Holey Moley’s 1950s transformation and the intricacies that accompanied the revitalization of the iconic mascot that is a living legend! Read more about the award-winning video and how it came to life in a blog post by Idea Rocket. Indiana 811 is eager to produce more engaging educational content in the future that, like Holey Moley Rocks Safe Diggin’, becomes a pillar within the damage prevention community and the general public.