THE DIRT – June 2022
Register Now for the 2022 MWDPTC!
Early bird registration is officially open for the 10th Annual Midwest Damage Prevention Training Conference (MWDPTC), Nov. 9-11, 2022, at the French Lick Resort in French Lick, Indiana! This year’s conference will mark a decade of the MWDPTC bringing industry professionals together for damage prevention education with subject matter experts, networking activities, our expanded exhibit hall, and much more.
We are thrilled to welcome highly decorated special operations military veteran and electrifying personal empowerment expert Dr. Damon Friedman as this year’s keynote speaker. Be sure to check the conference website for more information on him and keep an eye out for important updates on everything else MWDPTC related! We expect a sell-out this year, so don’t forget to register soon.
Register Today!
We look forward to seeing you in French Lick this November!
The “I Dig Summer” Contest Returns
The fifth annual “I Dig Summer” contest kicks off soon! Excavators in Indiana can participate in the “I Dig Summer” contest from June 21 – September 21 (the official dates of Summer!) by submitting utility locate tickets online through Exactix for the chance to win cash prizes. Plus, all new Exactix Pros will receive a free “I Dig Summer” contest T-shirt!
Stay tuned for more information on this year’s “I Dig Summer” contest!
National Safe Digging Month: A Big Success!
Indiana 811 implemented both new and tried-and-true National Safe Digging Month (NSDM) initiatives in 2022 during the month of April to help promote the 811 Before You Dig Message.
We once again partnered with the Indianapolis Indians baseball team, and this year sponsored a series of educational videos between innings, in which Indiana 811 mascot Holey Moley and the Indians’ mascot Rowdie share valuable information about the 811 process with homeowners in a way that connects to baseball. These videos will continue throughout the season. Plus, the Indians launched a social media sweepstakes, which runs through the end of June, for a lucky winner to receive a lawn makeover, courtesy of the Indians ground crew and sponsored by Indiana 811!
Additionally, Indiana 811 launched a billboard campaign across the state to remind homeowners and contractors to contact 811 before any digging project, as well as Facebook ads for the month of April reminding homeowners to contact 811 before breaking ground on all outdoor projects.
Media relations efforts throughout the month resulted in 11 total earned media hits, including interviews with WPTA-TV in Fort Wayne and WTHI-TV in Terre Haute.
Lastly, the liaison team connected with homeowners this April at plant nurseries across Indiana, handing out 811 swag and educational material to promote safe digging.
Indiana 811 Launches New Video Library
We are so excited to officially unveil our new video library, created as a helpful resource to inform homeowners and pros alike about the safe digging process in a new way.
The library includes the brand-new videos created in partnership with the Indianapolis Indians, featuring our very own Holey Moley and the Indians’ mascot Rowdie as they educate homeowners about the importance of white lining, the five steps to safe digging, the color code card, the online ticketing process and more.
We will be adding even more content to the video library soon, so be sure to keep an eye out!
Indiana 811 Makes a Splash with Evansville Zoo Penguins
Indiana 811 is the proud sponsor of the 14 News Penguin Cam at Evansville’s Mesker Park Zoo & Botanic Gardens. Dive into the Penguins of Patagonia exhibit, where you’ll also see penguin-themed Indiana 811 advertisements encouraging viewers to always “Know what’s below. 811 before you dig.”, right from your home or smartphone. Indiana 811 would like to thank On the Spot Utility Resources LLC for their partnership in this exciting initiative.
